Better to Be Feared Than Loved

From The Prince by Niccolò Machiavelli
Since one cannot have both, a prince should prefer to be feared rather than loved, because men are ungrateful, fickle, and self-interested, but he must avoid being hated.
Chapter 17

The canonical statement: it is much safer to be feared than loved when one of the two must be wanting. Men are less hesitant to offend one who makes himself loved than one who makes himself feared.

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Chapter 17

On Hannibal's inhuman cruelty as the source of his army's discipline and reverence; cruelty well used can produce loyalty.

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Chapter 19

The prince must above all avoid being hated and despised; fear is compatible with rule, hatred destroys it.

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