Chapter 18
The prince should seem merciful, faithful, humane, honest, and religious, and be so, but with a mind disposed to turn to the contrary when necessity commands.
Read in Books4Free →Appearance and Reality
From The Prince by Niccolò Machiavelli
A prince need not actually possess all the good qualities, but must appear to have them; the vulgar are taken in by what seems, and few touch what one is.
Chapter 18
Everyone sees what you appear to be, few touch what you are. The vulgar are taken by appearances and by the outcome of the thing.
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